HubSpot vs Salesforce

What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.

HubSpotSalesforce
What it says it doesAll of HubSpot's marketing, sales, and customer service software on one agentic platform. hubspot.comSalesforce: The #1 AI CRM salesforce.com
Starting atNot observed$25 Starter Suite · per user / month free plan listed
IntegrationsGmail, Office365 legal.hubspot.comClaude, Slack, Teams, Claude Code, Cursor, Agentforce, Tableau, Gmail, Outlook salesforce.com
ComplianceGDPR, SOC 2 legal.hubspot.comNot observed
Free planYes hubspot.comYes salesforce.com
PlansFree, Premium, Pro & Enterprise, Starter help.hubspot.comAdvanced, Core, Free Suite, Max, Pro Suite, Starter Suite salesforce.com
Pricing basisNot observedUSD/User/Month (Billed annually) salesforce.com
Customers (their claim)TRUSTED BY 306,000+ CUSTOMERS WORLDWIDE hubspot.comNot observed

Where they differ

Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.