HubSpot vs Keap
What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.
| HubSpot | Keap | |
|---|---|---|
| What it says it does | All of HubSpot's marketing, sales, and customer service software on one agentic platform. hubspot.com | Sell more, follow up faster, and grow efficiently with the leading marketing and sales automation software. keap.com |
| Starting at | Not observed | $24 Tier 2 / month |
| Integrations | Gmail, Office365 legal.hubspot.com | Eway, PayPal, Stripe, Zapier, Gmail, Outlook keap.com |
| Compliance | GDPR, SOC 2 legal.hubspot.com | Not observed |
| Free plan | Yes hubspot.com | Not observed |
| Plans | Free, Premium, Pro & Enterprise, Starter help.hubspot.com | Tier 1, Tier 2, Tier 3, Tier 4, Tier 5, Tier 6 keap.com |
| Customers (their claim) | TRUSTED BY 306,000+ CUSTOMERS WORLDWIDE hubspot.com | Trusted by over 200,000 small businesses for 20+ years keap.com |
Where they differ
- HubSpot’s pages state a free plan; AirStack has not found that on Keap’s pages.
- HubSpot claims GDPR on its own pages; Keap’s pages read by AirStack do not mention it.
- HubSpot claims SOC 2 on its own pages; Keap’s pages read by AirStack do not mention it.
Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.