Clay vs ZoomInfo
What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.
| Clay | ZoomInfo | |
|---|---|---|
| What it says it does | Infrastructure to get any data, run agentic workflows, and launch GTM plays. clay.com | ZoomInfo is an all-in-one AI GTM Platform that helps B2B sales, marketing, RevOps, and customer success teams find, win, and grow business. zoominfo.com |
| Starting at | $167 Launch / month | Not observed |
| Integrations | Google, Linkedin, Meta, BigQuery, Databricks, Fivetran, Postgres, Snowflake, ActiveCampaign, Airtable, Anthropic, Apollo.io, Salesforce, HubSpot, Gong, Outreach, Google BigQuery, Owler, OpenAI/GPT, Google Maps, PitchBook, Pipedrive, Lemlist, Lavender, Notion, ZoomInfo, Marketo, Leadfeeder, CB Insights, Hunter, People Data Labs, Findymail, Datagma, ContactOut, LeadMagic, Crunchbase, Wiza, Firmable, Crossbeam, Trestle, BuyerCaddy, Spade, Twain, Upcell, Warmly, Sumble, Beauhurst, Dropcontact clay.com | HubSpot, Microsoft Dynamics 365, Salesforce, Dynamics, Eloqua, Marketo, Outrach, Salesloft, Sugar, Zoho zoominfo.com |
| Compliance | CCPA, GDPR, ISO 27001, SOC 2 clay.com | CCPA, GDPR, ISO 27001, SOC 2 zoominfo.com |
| Free plan | Yes clay.com | Not observed |
| Plans | Enterprise, Free, Growth, Launch, Growth+, Launch+ clay.com | ZoomInfo Lite, ZoomInfo Professional, Copilot Advanced, Copilot Enterprise, Marketing Demand, ABM Lite, ABM Enterprise zoominfo.com |
| Models supported | GPT-5.1, Claude 4.6 Sonnet clay.com | Not observed |
| Pricing basis | Usage-based pricing clay.com | Free to start with consumption credits based on usage. zoominfo.com |
| Customers (their claim) | Trusted by more than 500,000 leading GTM teams of all sizes. clay.com | trusted by over half the Fortune 500 zoominfo.com |
Where they differ
- Clay’s pages state a free plan; AirStack has not found that on ZoomInfo’s pages.
Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.