Clay vs Zoho CRM
What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.
| Clay | Zoho CRM | |
|---|---|---|
| What it says it does | Infrastructure to get any data, run agentic workflows, and launch GTM plays. clay.com | Millions of salespeople trust Zoho CRM to respond faster to leads, close more deals, and run leaner sales operations. zoho.com |
| Starting at | $167 Launch / month | $30 Zoho One · per user / month |
| Integrations | Google, Linkedin, Meta, BigQuery, Databricks, Fivetran, Postgres, Snowflake, ActiveCampaign, Airtable, Anthropic, Apollo.io, Salesforce, HubSpot, Gong, Outreach, Google BigQuery, Owler, OpenAI/GPT, Google Maps, PitchBook, Pipedrive, Lemlist, Lavender, Notion, ZoomInfo, Marketo, Leadfeeder, CB Insights, Hunter, People Data Labs, Findymail, Datagma, ContactOut, LeadMagic, Crunchbase, Wiza, Firmable, Crossbeam, Trestle, BuyerCaddy, Spade, Twain, Upcell, Warmly, Sumble, Beauhurst, Dropcontact clay.com | Adobe Sign, Dropbox, Mailchimp, PandaDoc, QuickBooks, Shopify, WhatsApp, Zapier, Gmail, Outlook, Zoho Mail, Slack, Teams, Zoom, Google Ads, PayPal, Stripe zoho.com |
| Compliance | CCPA, GDPR, ISO 27001, SOC 2 clay.com | HIPAA zoho.com |
| Free plan | Yes clay.com | Yes zoho.com |
| Plans | Enterprise, Free, Growth, Launch, Growth+, Launch+ clay.com | Standard, Professional, Free, Enterprise, Ultimate zoho.com |
| Models supported | GPT-5.1, Claude 4.6 Sonnet clay.com | Not observed |
| Pricing basis | Usage-based pricing clay.com | ₹ 800 /user/month zoho.com |
| Customers (their claim) | Trusted by more than 500,000 leading GTM teams of all sizes. clay.com | Serving 350K businesses for 21 years zoho.com |
Where they differ
- Clay claims GDPR on its own pages; Zoho CRM’s pages read by AirStack do not mention it.
- Zoho CRM claims HIPAA on its own pages; Clay’s pages read by AirStack do not mention it.
- Clay claims ISO 27001 on its own pages; Zoho CRM’s pages read by AirStack do not mention it.
- Clay claims SOC 2 on its own pages; Zoho CRM’s pages read by AirStack do not mention it.
Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.