Clay vs SugarCRM
What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.
| Clay | SugarCRM | |
|---|---|---|
| What it says it does | Infrastructure to get any data, run agentic workflows, and launch GTM plays. clay.com | The sales CRM for B2B growth sugarcrm.com |
| Starting at | $167 Launch / month | $20 Sugar Connect+ · per user / month |
| Deployment | Not observed | Cloud, on-prem sugarcrm.com |
| Integrations | Google, Linkedin, Meta, BigQuery, Databricks, Fivetran, Postgres, Snowflake, ActiveCampaign, Airtable, Anthropic, Apollo.io, Salesforce, HubSpot, Gong, Outreach, Google BigQuery, Owler, OpenAI/GPT, Google Maps, PitchBook, Pipedrive, Lemlist, Lavender, Notion, ZoomInfo, Marketo, Leadfeeder, CB Insights, Hunter, People Data Labs, Findymail, Datagma, ContactOut, LeadMagic, Crunchbase, Wiza, Firmable, Crossbeam, Trestle, BuyerCaddy, Spade, Twain, Upcell, Warmly, Sumble, Beauhurst, Dropcontact clay.com | Teams, Zoom sugarcrm.com |
| Compliance | CCPA, GDPR, ISO 27001, SOC 2 clay.com | GDPR, ISO 27001, SOC 2 sugarcrm.com |
| Free plan | Yes clay.com | Not observed |
| Plans | Enterprise, Free, Growth, Launch, Growth+, Launch+ clay.com | Standard+, Advanced+, Premier+, Advanced Precision+, Premier Precision+, Sugar Connect+ sugarcrm.com |
| Models supported | GPT-5.1, Claude 4.6 Sonnet clay.com | Not observed |
| Pricing basis | Usage-based pricing clay.com | Per user per month, billed annually sugarcrm.com |
| Customers (their claim) | Trusted by more than 500,000 leading GTM teams of all sizes. clay.com | Join 4000+ Companies in 120+ countries relying on Sugar sugarcrm.com |
Where they differ
- Clay’s pages state a free plan; AirStack has not found that on SugarCRM’s pages.
Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.