Clay vs Pipedrive
What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.
| Clay | Pipedrive | |
|---|---|---|
| What it says it does | Infrastructure to get any data, run agentic workflows, and launch GTM plays. clay.com | Pipedrive is a sales pipeline CRM designed to help small businesses manage leads, track sales activities and close more deals. pipedrive.com |
| Starting at | $167 Launch / month | US$ 14 Lite · per user / month |
| Platforms | Not observed | Android, iOS pipedrive.com |
| Integrations | Google, Linkedin, Meta, BigQuery, Databricks, Fivetran, Postgres, Snowflake, ActiveCampaign, Airtable, Anthropic, Apollo.io, Salesforce, HubSpot, Gong, Outreach, Google BigQuery, Owler, OpenAI/GPT, Google Maps, PitchBook, Pipedrive, Lemlist, Lavender, Notion, ZoomInfo, Marketo, Leadfeeder, CB Insights, Hunter, People Data Labs, Findymail, Datagma, ContactOut, LeadMagic, Crunchbase, Wiza, Firmable, Crossbeam, Trestle, BuyerCaddy, Spade, Twain, Upcell, Warmly, Sumble, Beauhurst, Dropcontact clay.com | Facebook, Trello, Xero, Zapier, Zoom, WhatsApp Business, Surfe, LinkMatch for Pipedrive, Microsoft Teams, Dealbot for Slack, Google Meet, DocuSign, QuickBooks, ScaleXP, Stripe for Pipedrive, Asana, Outlook Add-in for Pipedrive, Pipedrive for Outlook pipedrive.com |
| Compliance | CCPA, GDPR, ISO 27001, SOC 2 clay.com | GDPR, SOC 2 pipedrive.com |
| Free plan | Yes clay.com | Not observed |
| Plans | Enterprise, Free, Growth, Launch, Growth+, Launch+ clay.com | Not observed |
| Models supported | GPT-5.1, Claude 4.6 Sonnet clay.com | Not observed |
| Pricing basis | Usage-based pricing clay.com | Not observed |
| Customers (their claim) | Trusted by more than 500,000 leading GTM teams of all sizes. clay.com | Trusted by over 100,000 companies pipedrive.com |
Where they differ
- Clay’s pages state a free plan; AirStack has not found that on Pipedrive’s pages.
- Clay claims ISO 27001 on its own pages; Pipedrive’s pages read by AirStack do not mention it.
Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.