Clay vs lemlist
What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.
| Clay | lemlist | |
|---|---|---|
| What it says it does | Infrastructure to get any data, run agentic workflows, and launch GTM plays. clay.com | lemlist is an AI-powered sales engagement platform that finds leads, personalizes outreach, and runs multichannel campaigns lemlist.com |
| Starting at | $167 Launch / month | $16 Lead data enrichment / month |
| Integrations | Google, Linkedin, Meta, BigQuery, Databricks, Fivetran, Postgres, Snowflake, ActiveCampaign, Airtable, Anthropic, Apollo.io, Salesforce, HubSpot, Gong, Outreach, Google BigQuery, Owler, OpenAI/GPT, Google Maps, PitchBook, Pipedrive, Lemlist, Lavender, Notion, ZoomInfo, Marketo, Leadfeeder, CB Insights, Hunter, People Data Labs, Findymail, Datagma, ContactOut, LeadMagic, Crunchbase, Wiza, Firmable, Crossbeam, Trestle, BuyerCaddy, Spade, Twain, Upcell, Warmly, Sumble, Beauhurst, Dropcontact clay.com | HubSpot, Salesforce, Pipedrive, Zapier, Slack, Apollo lemlist.com |
| Compliance | CCPA, GDPR, ISO 27001, SOC 2 clay.com | SOC 2 lemlist.com |
| Free plan | Yes clay.com | Not observed |
| Plans | Enterprise, Free, Growth, Launch, Growth+, Launch+ clay.com | Email, Enterprise, Multichannel lemlist.com |
| Models supported | GPT-5.1, Claude 4.6 Sonnet clay.com | Not observed |
| Pricing basis | Usage-based pricing clay.com | Pricing is based on the number of users. lemlist.com |
| Customers (their claim) | Trusted by more than 500,000 leading GTM teams of all sizes. clay.com | & 20,000+ other sales teams run their entire outbound in lemlist lemlist.com |
Where they differ
- Clay’s pages state a free plan; AirStack has not found that on lemlist’s pages.
- Clay claims GDPR on its own pages; lemlist’s pages read by AirStack do not mention it.
- Clay claims ISO 27001 on its own pages; lemlist’s pages read by AirStack do not mention it.
Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.