Clay vs Keap
What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.
| Clay | Keap | |
|---|---|---|
| What it says it does | Infrastructure to get any data, run agentic workflows, and launch GTM plays. clay.com | Sell more, follow up faster, and grow efficiently with the leading marketing and sales automation software. keap.com |
| Starting at | $167 Launch / month | $24 Tier 2 / month |
| Integrations | Google, Linkedin, Meta, BigQuery, Databricks, Fivetran, Postgres, Snowflake, ActiveCampaign, Airtable, Anthropic, Apollo.io, Salesforce, HubSpot, Gong, Outreach, Google BigQuery, Owler, OpenAI/GPT, Google Maps, PitchBook, Pipedrive, Lemlist, Lavender, Notion, ZoomInfo, Marketo, Leadfeeder, CB Insights, Hunter, People Data Labs, Findymail, Datagma, ContactOut, LeadMagic, Crunchbase, Wiza, Firmable, Crossbeam, Trestle, BuyerCaddy, Spade, Twain, Upcell, Warmly, Sumble, Beauhurst, Dropcontact clay.com | Eway, PayPal, Stripe, Zapier, Gmail, Outlook keap.com |
| Compliance | CCPA, GDPR, ISO 27001, SOC 2 clay.com | Not observed |
| Free plan | Yes clay.com | Not observed |
| Plans | Enterprise, Free, Growth, Launch, Growth+, Launch+ clay.com | Tier 1, Tier 2, Tier 3, Tier 4, Tier 5, Tier 6 keap.com |
| Models supported | GPT-5.1, Claude 4.6 Sonnet clay.com | Not observed |
| Pricing basis | Usage-based pricing clay.com | Not observed |
| Customers (their claim) | Trusted by more than 500,000 leading GTM teams of all sizes. clay.com | Trusted by over 200,000 small businesses for 20+ years keap.com |
Where they differ
- Clay’s pages state a free plan; AirStack has not found that on Keap’s pages.
- Clay claims GDPR on its own pages; Keap’s pages read by AirStack do not mention it.
- Clay claims ISO 27001 on its own pages; Keap’s pages read by AirStack do not mention it.
- Clay claims SOC 2 on its own pages; Keap’s pages read by AirStack do not mention it.
Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.