Clay vs Instantly
What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.
| Clay | Instantly | |
|---|---|---|
| What it says it does | Infrastructure to get any data, run agentic workflows, and launch GTM plays. clay.com | Everything you need to find prospects, launch smarter campaigns and scale conversations that convert. instantly.ai |
| Starting at | $167 Launch / month | Not observed |
| Integrations | Google, Linkedin, Meta, BigQuery, Databricks, Fivetran, Postgres, Snowflake, ActiveCampaign, Airtable, Anthropic, Apollo.io, Salesforce, HubSpot, Gong, Outreach, Google BigQuery, Owler, OpenAI/GPT, Google Maps, PitchBook, Pipedrive, Lemlist, Lavender, Notion, ZoomInfo, Marketo, Leadfeeder, CB Insights, Hunter, People Data Labs, Findymail, Datagma, ContactOut, LeadMagic, Crunchbase, Wiza, Firmable, Crossbeam, Trestle, BuyerCaddy, Spade, Twain, Upcell, Warmly, Sumble, Beauhurst, Dropcontact clay.com | ChatGPT, Trigify, Slack, HubSpot, RB2B, BetterContact, Replit, Findymail, Zapier instantly.ai |
| Compliance | CCPA, GDPR, ISO 27001, SOC 2 clay.com | Not observed |
| Free plan | Yes clay.com | Yes instantly.ai |
| Plans | Enterprise, Free, Growth, Launch, Growth+, Launch+ clay.com | Starter, Scale, Agency instantly.ai |
| Models supported | GPT-5.1, Claude 4.6 Sonnet clay.com | Not observed |
| Pricing basis | Usage-based pricing clay.com | Not observed |
| Customers (their claim) | Trusted by more than 500,000 leading GTM teams of all sizes. clay.com | Join 50,000+ sales teams who've made the switch to Instantly instantly.ai |
Where they differ
- Clay claims GDPR on its own pages; Instantly’s pages read by AirStack do not mention it.
- Clay claims ISO 27001 on its own pages; Instantly’s pages read by AirStack do not mention it.
- Clay claims SOC 2 on its own pages; Instantly’s pages read by AirStack do not mention it.
Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.