Clay vs Cognism
What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.
| Clay | Cognism | |
|---|---|---|
| What it says it does | Infrastructure to get any data, run agentic workflows, and launch GTM plays. clay.com | Europe's most trusted B2B data for growing pipeline. cognism.com |
| Starting at | $167 Launch / month | Not observed |
| Platforms | Not observed | Chrome Extension cognism.com |
| Integrations | Google, Linkedin, Meta, BigQuery, Databricks, Fivetran, Postgres, Snowflake, ActiveCampaign, Airtable, Anthropic, Apollo.io, Salesforce, HubSpot, Gong, Outreach, Google BigQuery, Owler, OpenAI/GPT, Google Maps, PitchBook, Pipedrive, Lemlist, Lavender, Notion, ZoomInfo, Marketo, Leadfeeder, CB Insights, Hunter, People Data Labs, Findymail, Datagma, ContactOut, LeadMagic, Crunchbase, Wiza, Firmable, Crossbeam, Trestle, BuyerCaddy, Spade, Twain, Upcell, Warmly, Sumble, Beauhurst, Dropcontact clay.com | HubSpot, Pipedrive, Salesforce, Outreach, Salesloft, Bullhorn, Microsoft Dynamics, Zapier cognism.com |
| Compliance | CCPA, GDPR, ISO 27001, SOC 2 clay.com | CCPA, GDPR, ISO 27001, SOC 2 cognism.com |
| Free plan | Yes clay.com | Not observed |
| Plans | Enterprise, Free, Growth, Launch, Growth+, Launch+ clay.com | Pro, Standard cognism.com |
| Models supported | GPT-5.1, Claude 4.6 Sonnet clay.com | Not observed |
| Pricing basis | Usage-based pricing clay.com | Cognism pricing is based on your business needs. cognism.com |
| Customers (their claim) | Trusted by more than 500,000 leading GTM teams of all sizes. clay.com | Join 4000+ revenue teams exceeding targets daily cognism.com |
Where they differ
- Clay’s pages state a free plan; AirStack has not found that on Cognism’s pages.
Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.