Clay vs Close
What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.
| Clay | Close | |
|---|---|---|
| What it says it does | Infrastructure to get any data, run agentic workflows, and launch GTM plays. clay.com | Close is a sales CRM built for teams that sell. close.com |
| Starting at | $167 Launch / month | $19 Solo · per user / month |
| Platforms | Not observed | Android, iOS close.com |
| Integrations | Google, Linkedin, Meta, BigQuery, Databricks, Fivetran, Postgres, Snowflake, ActiveCampaign, Airtable, Anthropic, Apollo.io, Salesforce, HubSpot, Gong, Outreach, Google BigQuery, Owler, OpenAI/GPT, Google Maps, PitchBook, Pipedrive, Lemlist, Lavender, Notion, ZoomInfo, Marketo, Leadfeeder, CB Insights, Hunter, People Data Labs, Findymail, Datagma, ContactOut, LeadMagic, Crunchbase, Wiza, Firmable, Crossbeam, Trestle, BuyerCaddy, Spade, Twain, Upcell, Warmly, Sumble, Beauhurst, Dropcontact clay.com | ChatGPT, Claude, WhatsApp, HighLevel, HubSpot, Pipedrive, MyCRMBackup, Palette, Plecto, Precision, Pulse, QuotaPath, Retool, Segment, Skyvia, Snitcher, Solinth, Stitch, SyncSpider, Truto, Volv, insightboard.io, journy.io close.com |
| Compliance | CCPA, GDPR, ISO 27001, SOC 2 clay.com | CCPA, GDPR, SOC 2 close.com |
| Free plan | Yes clay.com | Not observed |
| Plans | Enterprise, Free, Growth, Launch, Growth+, Launch+ clay.com | Solo, Essentials, Growth, Scale close.com |
| Models supported | GPT-5.1, Claude 4.6 Sonnet clay.com | Not observed |
| Pricing basis | Usage-based pricing clay.com | Pricing is based on seats for your team, actual usage for calling and SMS, and AI credits used by Chloe and other AI features. close.com |
| Customers (their claim) | Trusted by more than 500,000 leading GTM teams of all sizes. clay.com | Join 11,500+ businesses selling with Close. close.com |
Where they differ
- Clay’s pages state a free plan; AirStack has not found that on Close’s pages.
- Clay claims ISO 27001 on its own pages; Close’s pages read by AirStack do not mention it.
Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.