Marketing automation
Software that runs multi-step marketing programs from one contact database: lead capture, scoring and nurture campaigns.
Includes: B2B lead management and campaign automation suites. Not: B2C messaging across push, SMS and in-app (Customer engagement and lifecycle messaging).
For example: HubSpot, ActiveCampaign, Salesforce Marketing Cloud, Marketo.
2 listed products
| Product | What it says it does |
|---|---|
| Salesforce Marketing Cloud | Marketing Cloud is a complete marketing platform designed to help you personalize every moment of engagement across the customer lifecycle. |
| ActiveCampaign | Marketing automation for any business |
2 of these are read from their own pages. A product appears where AirStack's category list places it; 7,865 of 13,386 listed products carry no category yet.