Customer data platforms
Software that collects customer events and attributes from every source, merges them into one profile per person and sends those profiles to other tools.
Includes: Packaged and composable CDPs, event collection and reverse ETL for audiences. Not: a CRM, where sellers keep records of accounts and deals.
For example: Segment, Hightouch, mParticle.
2 listed products
| Product | What it says it does |
|---|---|
| Segment | Collect, clean and activate your customer data in any tool to create context-driven experiences. |
| Hightouch | Customer Data & AI Platform for Marketers (CDP & AI Agents) |
2 of these are read from their own pages. A product appears where AirStack's category list places it; 7,865 of 13,386 listed products carry no category yet.