Luma AI vs Pictory
What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.
| Luma AI | Pictory | |
|---|---|---|
| What it says it does | Agents research, generate, and refine across video, image, audio, and text, and your brand holds steady through all of it. lumalabs.ai | Pictory is an AI video generator and AI video agent pictory.ai |
| Starting at | $30 Plus / month | $25 Starter / month |
| Integrations | ChatGPT, Claude lumalabs.ai | Make, Zapier, Getty, Storyblocks pictory.ai |
| Compliance | Not observed | GDPR, SOC 2 pictory.ai |
| Free plan | Not observed | Yes pictory.ai |
| Plans | Plus, Pro, Ultra, Team, Enterprise lumalabs.ai | Enterprise, Professional, Starter, Teams pictory.ai |
| Models supported | Ray3.2, Uni-1, Kling 4.0 Omni lumalabs.ai | Amazon Nova Canvas, ByteDance Seedream, Flux Schnell, Google Nano Banana Lite, Google Nano Banana Pro, Omni Flash, Pixverse, Veo 3.1 Fast pictory.ai |
| Customers (their claim) | Not observed | Trusted by over 20,000 teams and institutions worldwide. pictory.ai |
Where they differ
- Pictory’s pages state a free plan; AirStack has not found that on Luma AI’s pages.
- Pictory claims GDPR on its own pages; Luma AI’s pages read by AirStack do not mention it.
- Pictory claims SOC 2 on its own pages; Luma AI’s pages read by AirStack do not mention it.
Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.