Looker vs Segment
What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.
| Looker | Segment | |
|---|---|---|
| What it says it does | The agentic BI platform built on a trusted semantic layer cloud.google.com | Collect, clean and activate your customer data in any tool to create context-driven experiences. segment.com |
| Starting at | Not observed | Not observed |
| Integrations | BigQuery, AlloyDB, Cloud SQL, Spanner, Amazon Redshift, Databricks, Microsoft Azure Synapse Analytics, Snowflake cloud.google.com | Not observed |
| Compliance | Not observed | HIPAA segment.com |
| Free plan | Yes cloud.google.com | Yes segment.com |
| Plans | Standard, Enterprise, Embed cloud.google.com | Customer Data Pipeline (Business), Customer Data Platform segment.com |
| Pricing basis | Looker pricing has two components: platform pricing and user pricing. cloud.google.com | Both plans are priced based on monthly tracked users (MTUs) segment.com |
| Customers (their claim) | Not observed | Join the 25,000+ companies using the Twilio Segment platform segment.com |
Where they differ
- Segment claims HIPAA on its own pages; Looker’s pages read by AirStack do not mention it.
Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.