Looker vs PostHog
What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.
| Looker | PostHog | |
|---|---|---|
| What it says it does | The agentic BI platform built on a trusted semantic layer cloud.google.com | PostHog ingests and stores your analytics, errors, replays, and business data so you and your agents can query and act on it. posthog.com |
| Starting at | Not observed | Not observed |
| Deployment | Not observed | PostHog Cloud, self-hosting posthog.com |
| Integrations | BigQuery, AlloyDB, Cloud SQL, Spanner, Amazon Redshift, Databricks, Microsoft Azure Synapse Analytics, Snowflake cloud.google.com | HubSpot, Postgres, Stripe posthog.com |
| Compliance | Not observed | CCPA, GDPR, HIPAA, SOC 2 posthog.com |
| Free plan | Yes cloud.google.com | Yes posthog.com |
| Plans | Standard, Enterprise, Embed cloud.google.com | Not observed |
| Open source | Not observed | Yes posthog.com |
| License | Not observed | It is MIT licensed if you want to use it in a big organization that isn’t ready to move to PostHog Web yet. posthog.com |
| Pricing basis | Looker pricing has two components: platform pricing and user pricing. cloud.google.com | Usage-based pricing posthog.com |
| Customers (their claim) | Not observed | Join 500,000+ teams already shipping with PostHog. posthog.com |
Where they differ
- PostHog’s pages state that it is open source; AirStack has not found that on Looker’s pages.
- PostHog claims GDPR on its own pages; Looker’s pages read by AirStack do not mention it.
- PostHog claims HIPAA on its own pages; Looker’s pages read by AirStack do not mention it.
- PostHog claims SOC 2 on its own pages; Looker’s pages read by AirStack do not mention it.
Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.