Looker vs Pendo
What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.
| Looker | Pendo | |
|---|---|---|
| What it says it does | The agentic BI platform built on a trusted semantic layer cloud.google.com | Pendo unifies product and agent analytics, user feedback, in-app guidance, and AI-powered predictions into a single source of truth for product experience. pendo.io |
| Starting at | Not observed | Not observed |
| Platforms | Not observed | AI applications, mobile, web, mobile apps pendo.io |
| Integrations | BigQuery, AlloyDB, Cloud SQL, Spanner, Amazon Redshift, Databricks, Microsoft Azure Synapse Analytics, Snowflake cloud.google.com | ChatGPT, Claude, Fin, Algolia, Amazon S3, BigQuery, Breadcrumbs, Calendly, Candu, Catalyst, ChurnZero, Confluence, Crowdin, DataGrail, Dataworkz, Domo, Drift, Figma, Fivetran, Fulcrum, G2, Gainsight, Google Cloud Storage, Help Scout, HelpDocs, HubSpot, Integrately, Intercom, Jira, Looker, Marketo, Microsoft Azure, Okta, Optimizely, Pano, Planhat, Qualtrics, Redshift, Salesforce, Segment, Slack, Snowflake, Swiftype, Tableau, Totango, Tray.ai, TrustRadius, UserTesting, Voxpopme, Webhooks, WordPress, Workato, Zapier, Zendesk pendo.io |
| Compliance | Not observed | GDPR, HIPAA, SOC 2 pendo.io |
| Free plan | Yes cloud.google.com | Yes pendo.io |
| Plans | Standard, Enterprise, Embed cloud.google.com | Base, Core, Free, Ultimate pendo.io |
| Pricing basis | Looker pricing has two components: platform pricing and user pricing. cloud.google.com | Pendo pricing combines two things: the number of Monthly Active Users (MAUs) you track and the functionality you choose as part of your plan. pendo.io |
| Customers (their claim) | Not observed | Join 14,000+ teams innovating with Pendo pendo.io |
Where they differ
- Pendo claims GDPR on its own pages; Looker’s pages read by AirStack do not mention it.
- Pendo claims HIPAA on its own pages; Looker’s pages read by AirStack do not mention it.
- Pendo claims SOC 2 on its own pages; Looker’s pages read by AirStack do not mention it.
Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.