Looker vs Mixpanel
What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.
| Looker | Mixpanel | |
|---|---|---|
| What it says it does | The agentic BI platform built on a trusted semantic layer cloud.google.com | Product Intelligence Platform for the AI Era | Mixpanel mixpanel.com |
| Starting at | Not observed | $ 100 Growth / month free plan listed |
| Integrations | BigQuery, AlloyDB, Cloud SQL, Spanner, Amazon Redshift, Databricks, Microsoft Azure Synapse Analytics, Snowflake cloud.google.com | ChatGPT, Claude, Cursor, Slack, Zoho, Integromat, Iterable, Hightouch, Google Ads mixpanel.com |
| Free plan | Yes cloud.google.com | Yes mixpanel.com |
| Plans | Standard, Enterprise, Embed cloud.google.com | Enterprise, Free, Growth mixpanel.com |
| Pricing basis | Looker pricing has two components: platform pricing and user pricing. cloud.google.com | Up to 1M events / month mixpanel.com |
| Customers (their claim) | Not observed | 29 K customers worldwide mixpanel.com |
Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.