Klaviyo vs Sprout Social
What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.
| Klaviyo | Sprout Social | |
|---|---|---|
| What it says it does | Klaviyo is the autonomous B2C CRM and AI marketing platform klaviyo.com | Sprout Social: Social Media Management Tool sproutsocial.com |
| Starting at | Not observed | $ 79 Essentials · per user / month |
| Integrations | Adobe Commerce (Magento), BigCommerce, ChatGPT, Claude, Salesforce Commerce Cloud, Shopify, Wix, WooCommerce klaviyo.com | Facebook, Instagram, LinkedIn, Pinterest, Salesforce, Threads, TikTok, X, YouTube, Canva, Dropbox, Google Drive, Microsoft Teams, Opal, Optimizely, Slack, Slate, Shopify, Zendesk, Tableau sproutsocial.com |
| Compliance | CCPA, GDPR, ISO 27001, SOC 2 klaviyo.com | Not observed |
| Free plan | Yes klaviyo.com | Not observed |
| Plans | Composer, Customer Agent, Data + Analytics, Enterprise, Free, Marketing, Professional Services, Service klaviyo.com | Standard, Professional, Advanced, Essentials, Enterprise sproutsocial.com |
| Pricing basis | paid plans scale based on the number of contacts and channel usage klaviyo.com | Not observed |
| Customers (their claim) | Powering 200,000++ relationship-driven brands across 100 countries klaviyo.com | has more than 30,000 paying customers sproutsocial.com |
Where they differ
- Klaviyo’s pages state a free plan; AirStack has not found that on Sprout Social’s pages.
- Klaviyo claims GDPR on its own pages; Sprout Social’s pages read by AirStack do not mention it.
- Klaviyo claims ISO 27001 on its own pages; Sprout Social’s pages read by AirStack do not mention it.
- Klaviyo claims SOC 2 on its own pages; Sprout Social’s pages read by AirStack do not mention it.
Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.