Klaviyo vs Mailchimp
What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.
| Klaviyo | Mailchimp | |
|---|---|---|
| What it says it does | Klaviyo is the autonomous B2C CRM and AI marketing platform klaviyo.com | Email & SMS Marketing Platform | Mailchimp mailchimp.com |
| Starting at | Not observed | free plan listed |
| Integrations | Adobe Commerce (Magento), BigCommerce, ChatGPT, Claude, Salesforce Commerce Cloud, Shopify, Wix, WooCommerce klaviyo.com | Canva, Facebook, LinkedIn, Salesforce, Shopify, Square, Squarespace, Stripe, Wix, WooCommerce, Wordpress, Zapier mailchimp.com |
| Compliance | CCPA, GDPR, ISO 27001, SOC 2 klaviyo.com | GDPR, ISO 27001, SOC 2 mailchimp.com |
| Free plan | Yes klaviyo.com | Yes mailchimp.com |
| Plans | Composer, Customer Agent, Data + Analytics, Enterprise, Free, Marketing, Professional Services, Service klaviyo.com | Standard, Premium, Essentials, Free, Pay As You Go mailchimp.com |
| Pricing basis | paid plans scale based on the number of contacts and channel usage klaviyo.com | Not observed |
| Customers (their claim) | Powering 200,000++ relationship-driven brands across 100 countries klaviyo.com | Not observed |
Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.