Hootsuite vs Sprout Social
What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.
| Hootsuite | Sprout Social | |
|---|---|---|
| What it says it does | Strategize, organize, and simplify social media marketing hootsuite.com | Sprout Social: Social Media Management Tool sproutsocial.com |
| Starting at | $99 Standard · per user / month | $ 79 Essentials · per user / month |
| Integrations | ChatGPT, Claude, Copilot, Gemini, Salesforce, Bynder, Plan with monday.com, Cloudinary, Wrike, Vidyard, Notion, Wordpress.com, Lately AI, Brightcove, Dribbble, Figma, Miro, Shopview for Magento, Argus Data Insights, Unicepta, Vimeo, Wechat, Weibo, Wiztrust hootsuite.com | Facebook, Instagram, LinkedIn, Pinterest, Salesforce, Threads, TikTok, X, YouTube, Canva, Dropbox, Google Drive, Microsoft Teams, Opal, Optimizely, Slack, Slate, Shopify, Zendesk, Tableau sproutsocial.com |
| Compliance | CCPA, GDPR, ISO 27001, SOC 2 trustcenter.hootsuite.com | Not observed |
| Plans | Advanced, Enterprise, Professional, Standard hootsuite.com | Standard, Professional, Advanced, Essentials, Enterprise sproutsocial.com |
| Pricing basis | Hootsuite plans are sold per user (or "seat") hootsuite.com | Not observed |
| Customers (their claim) | Over 25 million users have used Hootsuite to post, track, hootsuite.com | has more than 30,000 paying customers sproutsocial.com |
Where they differ
- Hootsuite claims GDPR on its own pages; Sprout Social’s pages read by AirStack do not mention it.
- Hootsuite claims ISO 27001 on its own pages; Sprout Social’s pages read by AirStack do not mention it.
- Hootsuite claims SOC 2 on its own pages; Sprout Social’s pages read by AirStack do not mention it.
Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.