HeyGen vs Pictory

What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.

HeyGenPictory
What it says it doesCreate AI Videos with Your Personal Avatar heygen.comPictory is an AI video generator and AI video agent pictory.ai
Starting at$29 Creator / month free plan listed$25 Starter / month
IntegrationsChatGPT, HubSpot, Make, Zapier, n8n heygen.comMake, Zapier, Getty, Storyblocks pictory.ai
ComplianceCCPA, GDPR, SOC 2 heygen.comGDPR, SOC 2 pictory.ai
Free planYes heygen.comYes pictory.ai
PlansBusiness, Creator, Enterprise, Free, Pro heygen.comEnterprise, Professional, Starter, Teams pictory.ai
Models supportedAvatar V, Avatar IV, HeyGen Video 1, HeyGen Voice 1, Avatar III, Seedance 2.5, Nano Banana, VEO 3.1 heygen.comAmazon Nova Canvas, ByteDance Seedream, Flux Schnell, Google Nano Banana Lite, Google Nano Banana Pro, Omni Flash, Pixverse, Veo 3.1 Fast pictory.ai
Pricing basisCredits are HeyGen's single currency for video and asset creation. heygen.comNot observed
Customers (their claim)Trusted by over 1,000,000 developers and leading companies. heygen.comTrusted by over 20,000 teams and institutions worldwide. pictory.ai

Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.