HeyGen vs Luma AI
What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.
| HeyGen | Luma AI | |
|---|---|---|
| What it says it does | Create AI Videos with Your Personal Avatar heygen.com | Agents research, generate, and refine across video, image, audio, and text, and your brand holds steady through all of it. lumalabs.ai |
| Starting at | $29 Creator / month free plan listed | $30 Plus / month |
| Integrations | ChatGPT, HubSpot, Make, Zapier, n8n heygen.com | ChatGPT, Claude lumalabs.ai |
| Compliance | CCPA, GDPR, SOC 2 heygen.com | Not observed |
| Free plan | Yes heygen.com | Not observed |
| Plans | Business, Creator, Enterprise, Free, Pro heygen.com | Plus, Pro, Ultra, Team, Enterprise lumalabs.ai |
| Models supported | Avatar V, Avatar IV, HeyGen Video 1, HeyGen Voice 1, Avatar III, Seedance 2.5, Nano Banana, VEO 3.1 heygen.com | Ray3.2, Uni-1, Kling 4.0 Omni lumalabs.ai |
| Pricing basis | Credits are HeyGen's single currency for video and asset creation. heygen.com | Not observed |
| Customers (their claim) | Trusted by over 1,000,000 developers and leading companies. heygen.com | Not observed |
Where they differ
- HeyGen’s pages state a free plan; AirStack has not found that on Luma AI’s pages.
- HeyGen claims GDPR on its own pages; Luma AI’s pages read by AirStack do not mention it.
- HeyGen claims SOC 2 on its own pages; Luma AI’s pages read by AirStack do not mention it.
Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.