Hex vs Looker

What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.

HexLooker
What it says it doesThe Analytics platform for humans and agents hex.techThe agentic BI platform built on a trusted semantic layer cloud.google.com
Starting at$36 Professional · per user / monthNot observed
DeploymentEU Multi-tenant, Single, multi-tenant hex.techNot observed
IntegrationsAirflow, Dagster, Prefect, GitHub, GitLab, dbt hex.techBigQuery, AlloyDB, Cloud SQL, Spanner, Amazon Redshift, Databricks, Microsoft Azure Synapse Analytics, Snowflake cloud.google.com
ComplianceCCPA, GDPR, HIPAA, SOC 2 hex.techNot observed
Free planYes hex.techYes cloud.google.com
PlansCommunity, Enterprise, Professional, Team hex.techStandard, Enterprise, Embed cloud.google.com
Models supportedopen source hex.techNot observed
Pricing basisNot observedLooker pricing has two components: platform pricing and user pricing. cloud.google.com

Where they differ

Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.