Hex vs Hightouch
What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.
| Hex | Hightouch | |
|---|---|---|
| What it says it does | The Analytics platform for humans and agents hex.tech | Customer Data & AI Platform for Marketers (CDP & AI Agents) hightouch.com |
| Starting at | $36 Professional · per user / month | Not observed |
| Deployment | EU Multi-tenant, Single, multi-tenant hex.tech | Not observed |
| Integrations | Airflow, Dagster, Prefect, GitHub, GitLab, dbt hex.tech | AWS Redshift, Azure, Databricks, Google BigQuery, Snowflake, Facebook Ads, Google Ads, HubSpot, Salesforce, The Trade Desk hightouch.com |
| Compliance | CCPA, GDPR, HIPAA, SOC 2 hex.tech | GDPR, HIPAA, ISO 27001, SOC 2 hightouch.com |
| Free plan | Yes hex.tech | Yes hightouch.com |
| Plans | Community, Enterprise, Professional, Team hex.tech | Agentic Marketing Platform, Composable CDP, Basic Reverse ETL, Data Agents hightouch.com |
| Models supported | open source hex.tech | Not observed |
| Pricing basis | Not observed | Flexible and scalable usage based pricing to meet your growth needs. hightouch.com |
Where they differ
- Hightouch claims ISO 27001 on its own pages; Hex’s pages read by AirStack do not mention it.
Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.