BigQuery vs Looker
What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.
| BigQuery | Looker | |
|---|---|---|
| What it says it does | BigQuery is the autonomous data to AI platform, automating the entire data life cycle cloud.google.com | The agentic BI platform built on a trusted semantic layer cloud.google.com |
| Starting at | Not observed | Not observed |
| Integrations | Gemini platform, ADK, LangGraph, UCP cloud.google.com | BigQuery, AlloyDB, Cloud SQL, Spanner, Amazon Redshift, Databricks, Microsoft Azure Synapse Analytics, Snowflake cloud.google.com |
| Free plan | Yes cloud.google.com | Yes cloud.google.com |
| Plans | Enterprise, Enterprise Plus, Standard, BigQuery CUD - 1 Year, BigQuery CUD - 3 Year, flat-rate, on-demand cloud.google.com | Standard, Enterprise, Embed cloud.google.com |
| Pricing basis | BigQuery pricing is based on compute (analysis), storage, additional services, and data ingestion and extraction. cloud.google.com | Looker pricing has two components: platform pricing and user pricing. cloud.google.com |
Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.