Amplitude vs Looker
What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.
| Amplitude | Looker | |
|---|---|---|
| What it says it does | From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. amplitude.com | The agentic BI platform built on a trusted semantic layer cloud.google.com |
| Starting at | free plan listed | Not observed |
| Integrations | Claude, Cursor, Figma Make, Lovable, Twilio Segment, Braze, Amazon Web Services S3, HubSpot, LaunchDarkly, Mailchimp, Marketo, Maze, MoEngage, Movable Ink, OneSignal, Optimizely, Qualtrics, RevenueCat, Salesforce CRM, Segment, Shopify, Slack, Snowflake, Tealium, UserGuiding, WordPress, Zeda.io amplitude.com | BigQuery, AlloyDB, Cloud SQL, Spanner, Amazon Redshift, Databricks, Microsoft Azure Synapse Analytics, Snowflake cloud.google.com |
| Compliance | CCPA, GDPR, HIPAA, SOC 2 trust.amplitude.com | Not observed |
| Free plan | Yes amplitude.com | Yes cloud.google.com |
| Plans | Enterprise, Free, Growth, Plus amplitude.com | Standard, Enterprise, Embed cloud.google.com |
| Pricing basis | Event based pricing amplitude.com | Looker pricing has two components: platform pricing and user pricing. cloud.google.com |
| Customers (their claim) | Global Agent resolves 76% of customer issues on average across 4,900+ customers, with many already surpassing 85%. amplitude.com | Not observed |
Where they differ
- Amplitude claims GDPR on its own pages; Looker’s pages read by AirStack do not mention it.
- Amplitude claims HIPAA on its own pages; Looker’s pages read by AirStack do not mention it.
- Amplitude claims SOC 2 on its own pages; Looker’s pages read by AirStack do not mention it.
Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.