ActiveCampaign vs Mailchimp
What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.
| ActiveCampaign | Mailchimp | |
|---|---|---|
| What it says it does | Marketing automation for any business activecampaign.com | Email & SMS Marketing Platform | Mailchimp mailchimp.com |
| Starting at | Not observed | free plan listed |
| Integrations | ChatGPT, Claude, Shopify, Square, WooCommerce, Gmail & Outlook, Zapier, Stripe, Typeform, Webflow, Salesforce activecampaign.com | Canva, Facebook, LinkedIn, Salesforce, Shopify, Square, Squarespace, Stripe, Wix, WooCommerce, Wordpress, Zapier mailchimp.com |
| Compliance | HIPAA activecampaign.com | GDPR, ISO 27001, SOC 2 mailchimp.com |
| Free plan | Yes developers.activecampaign.com | Yes mailchimp.com |
| Plans | Enterprise, Plus, Pro, Starter, Professional activecampaign.com | Standard, Premium, Essentials, Free, Pay As You Go mailchimp.com |
| Pricing basis | Monthly price scales with contact list size activecampaign.com | Not observed |
| Customers (their claim) | Help over 180,000 businesses around the world deliver unique customer experiences developers.activecampaign.com | Not observed |
Where they differ
- Mailchimp claims GDPR on its own pages; ActiveCampaign’s pages read by AirStack do not mention it.
- ActiveCampaign claims HIPAA on its own pages; Mailchimp’s pages read by AirStack do not mention it.
- Mailchimp claims ISO 27001 on its own pages; ActiveCampaign’s pages read by AirStack do not mention it.
- Mailchimp claims SOC 2 on its own pages; ActiveCampaign’s pages read by AirStack do not mention it.
Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.