ActiveCampaign vs Klaviyo

What each one’s own pages state, side by side. Every value is a quote AirStack found on that product’s pages; “Not observed” means AirStack has not found it on that product’s pages.

ActiveCampaignKlaviyo
What it says it doesMarketing automation for any business activecampaign.comKlaviyo is the autonomous B2C CRM and AI marketing platform klaviyo.com
Starting atNot observedNot observed
IntegrationsChatGPT, Claude, Shopify, Square, WooCommerce, Gmail & Outlook, Zapier, Stripe, Typeform, Webflow, Salesforce activecampaign.comAdobe Commerce (Magento), BigCommerce, ChatGPT, Claude, Salesforce Commerce Cloud, Shopify, Wix, WooCommerce klaviyo.com
ComplianceHIPAA activecampaign.comCCPA, GDPR, ISO 27001, SOC 2 klaviyo.com
Free planYes developers.activecampaign.comYes klaviyo.com
PlansEnterprise, Plus, Pro, Starter, Professional activecampaign.comComposer, Customer Agent, Data + Analytics, Enterprise, Free, Marketing, Professional Services, Service klaviyo.com
Pricing basisMonthly price scales with contact list size activecampaign.compaid plans scale based on the number of contacts and channel usage klaviyo.com
Customers (their claim)Help over 180,000 businesses around the world deliver unique customer experiences developers.activecampaign.comPowering 200,000++ relationship-driven brands across 100 countries klaviyo.com

Where they differ

Prices are list prices as written on each pricing page; check them before you buy. Nothing here is a ranking or a recommendation.